My friend is fed up with the incredibly long receipts that stores are handing out these days. After a quick search online, I realized she isn't the only one fuming about this. She makes a good point: Why use up so much paper? Aren't we supposed to be following the "Reduce, reuse, recycle" mantra?
Unfortunately, I think we are stuck with these long receipts until someone can prove they aren't generating revenue for the stores. Someone must have theorized that if they printed offers and coupons on the receipts, people would come back to the store and spend more. Otherwise, why would they incur the added paper expense?
What retailers may not realize is that they are irritating their customers. Also, as people become accustomed to the junk text on the receipt, they ignore it. Their eyes skip over it, and the message is unread.
It's similar to the ads that are sometimes stuffed in with a credit card bill. The stores and the credit card companies know that you are going to look at your receipts and bills. While they have your attention, they're hoping to divert it from what you need to see to what they want you to see. What do they want you to see? Anything that will make you spend more. That may have worked in pre-recession America, but not now.
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